Our Story

In 2020, when our founder became a new mom in Mumbai, she noticed something missing in Indian baby store aisles. The imported products she trusted were great — but expensive, and often shipped from halfway across the world.

The local options were affordable but lacked the safety certifications international brands took for granted. There had to be a better way — a brand that brought CE-certified, food-grade safety right home to Indian families, at prices everyday parents could actually afford.

Snowie Soft was that bet.

From hip-seat carriers that survive monsoon shopping trips, to cloth books that survive teething, to silicone feeding sets that survive the dishwasher — every Snowie Soft product is tested with one question: would we give this to our own baby?

Each item carries CE / LFGB / FDA certifications, made from food-grade silicone, BPA-free ABS, and naturally-dyed organic fabrics. No shortcuts. No compromises.

We design with India in mind. Heat-resistant materials that handle Mumbai summers. Compact carriers that fit Bangalore studios. Packaging that survives long monsoon shipping to Guwahati and Kochi alike.

From small towns in Uttarakhand to coastal Kerala, from frosty Sikkim to sunny Goa — Snowie Soft delivers door-to-door across all 28 states and 8 union territories.